Today is a monumental day for fashionistas and makeup junkies around the globe. Today—coinciding with the first day of New York Fashion Week—Pat McGrath Labs launches the Lust 004 kit exclusively at Sephora. This highly-anticipated limited release is particularly special for the PDI family because we developed, engineered, manufactured, and installed the one-of-a-kind Pat McGrath Labs shimmering fixtures that display these obsession-worthy cosmetics.
The Pat McGrath Labs fixtures feature a dazzlingly disruptive wall of sequins, tickers, LEDs, a glamorous laser-etched gold mirror wall with P95 letters, and a flashy neon sign and monitor displaying a sexy sizzle reel of products in action. This project was an incredible experience that challenged and excited our team.
When legendary makeup artist Pat McGrath created her wine-stained, glitter-pressed lip for Atelier Versace’s July couture show in Paris, hysteria ensued and the statement lip was reborn. Shortly after, Pat McGrath Labs fueled this pucker-perfect obsession with news of the Lust 004 release. McGrath told Vogue that she wanted to “ Create the ultimate editorial kit that takes you from nothing all the way to the most extreme, jeweled, three-dimensional mouth.”
The collection includes three $60 five-piece sets, each one containing a clear vinyl gloss, metallic gold pigment, microfine glitter, and two matte lipsticks, all perfectly packaged in pink sequin filled pouches. Lipsticks can also be purchased separately for $25 a piece. For the die-hard fans, there is the Everything kit for just $150.
We know Pat McGrath Labs Lust 004 will be flying off our displays today faster than they can be restocked. Only 25,000 united were produced according to the L.A. Times. So, we wish you the best of luck landing this outrageous lip collection. We’ll be lusting in line right alongside you. Happy hunting and have a fabulous Fashion Week!