Engaging Your Customers with NFC

In our last blog on “Branding the Retail Experience with RFID,” we discussed RFID’s role in Omnichannel Fulfillment Support as well as some of the innovative strides brands like Burberry, Uniqlo, and Kohl’s are taking building interactive retail environments. In this piece, we’ll discuss how brands can use NFC to help customers discover products, engage […]

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Branding the Retail Experience with RFID

Omnichannel Fulfillment Support In 2015, the watchword for brands is “consistency.” With so many options to purchase products, customers now more than ever expect consistent branding, no matter what the venue. A key factor in successful channel agnosticism is fulfillment. The modern customer wants every option available at all times and they are ready to […]

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RFID: The Future is Now

Since the early ’70’s, bar codes have been a constant in the retail process. Initially implemented to speed up the checkout process, from the start they had a few fatal flaws: For accurate inventory, companies have to scan all bar codes on every single box of every single product. That process is then repeated at […]

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