Estee Lauder cosmetic display.

Estée Lauder Welcomes Two Senior Vice Presidents

Here’s the scoop on the latest visual merchandising and consumer marketing news for the cosmetic industry: Estée Lauder welcomed two executives to its flagship Estée Lauder brand this quarter. Marie Han Silloway was appointed to senior vice president, global consumer marketing, and Matthew Parr was named senior vice president, global creative director. In a newly […]

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8 Takeaways from the 2017 Beauty Marketing Trends Report

Women’s Marketing, the leading independent marketing services agency for high-growth brands, has released its 2017 Beauty Marketing Trends report. Offering deep insights into the latest consumer trends and analytics for the cosmetic industry, here’s what we learned: One signature product + stellar branding = success: Gone are the days of unwavering brand loyalty. Today’s consumers […]

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In December, L’Oréal Canada announced its partnership with dubdub, a Toronto-based tech company in the mobile space, with the goal of enhancing and accelerating its influencer marketing programs. Influencer marketing is a form of marketing where everyday people and celebrities share sponsored content through their social media platforms. Influencer marketing has proven to be an […]

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Top 4 Most Wearable Makeup Trends for Spring 2017

There are two distinct looks we’re seeing for makeup for Spring 2017. The first is minimal—bare and beautiful—and the other is colorful and fun. While the two are very different, they are both wearable, day or night. Let’s take a look at the top four beauty trends of Spring 2017 that make up these two […]

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Today’s beauty industry is roaring, projected to grow from $46.2 billion in 2015 to $51.8 billion by 2020, according to Mintel. But, what’s causing this steady growth and how is the industry fueling it further? Our latest eBook “Buying Beauty: Influencers, Trends, & Predictions in the Business of Looking Good” addresses this question and has […]

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Pat McGrath Labs Releases Lust 004 TODAY!

The Excitement Today is a monumental day for fashionistas and makeup junkies around the globe. Today—coinciding with the first day of New York Fashion Week—Pat McGrath Labs launches the Lust 004 kit exclusively at Sephora. This highly-anticipated limited release is particularly special for the PDI family because we developed, engineered, manufactured, and installed the one-of-a-kind […]

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Screen Shot 2016-08-18 at 4.47.43 PM

We recently had the opportunity to work on a fun project for with a wildly popular and successful instant print camera and film brand, creating displays for its first-ever brick-and-mortar store in the US. Sorry though, our lips are sealed. We can’t disclose the brand, but we bet you can take an educated guess. This […]

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Urban Decay Nabs 2 CEW Beauty Insider Awards

We are thrilled to share that our client, Urban Decay, is the recipient of two prestigious CEW (Cosmetic Executive Women) Beauty Insider Awards this year. Urban Decay’s Naked Smoky eyeshadow palette stole the show by taking the Most Buzzed-About and Best-Seller awards in the prestige category. CEW is made up of more than 6,000 industry […]

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The Role of Social Media in Retail: Part II

Now that we’ve examined some successful methods of social networking in The Role of Social Media in Retail: Part I, we can begin to share best practices to ensure your digital marketing efforts are worthwhile. Here is a list of five tips to get your brand on track with social media. Determine how to connect: […]

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The Role of Social Media in Retail: Part 1

Social media’s influence extends far beyond showcasing sales and sharing new products. Today, most retailers are adopting social networking solutions as a viable avenue in their omni-channel approach to retail. And if used properly, it is a powerful brand-building tool and lead generator. Social media can help create an experiential space within the digital world […]

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