8 Takeaways from the 2017 Beauty Marketing Trends Report

Women’s Marketing, the leading independent marketing services agency for high-growth brands, has released its 2017 Beauty Marketing Trends report. Offering deep insights into the latest consumer trends and analytics for the cosmetic industry, here’s what we learned: One signature product + stellar branding = success: Gone are the days of unwavering brand loyalty. Today’s consumers […]

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Today’s beauty industry is roaring, projected to grow from $46.2 billion in 2015 to $51.8 billion by 2020, according to Mintel. But, what’s causing this steady growth and how is the industry fueling it further? Our latest eBook “Buying Beauty: Influencers, Trends, & Predictions in the Business of Looking Good” addresses this question and has […]

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The Role of Social Media in Retail: Part II

Now that we’ve examined some successful methods of social networking in The Role of Social Media in Retail: Part I, we can begin to share best practices to ensure your digital marketing efforts are worthwhile. Here is a list of five tips to get your brand on track with social media. Determine how to connect: […]

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The Role of Social Media in Retail: Part 1

Social media’s influence extends far beyond showcasing sales and sharing new products. Today, most retailers are adopting social networking solutions as a viable avenue in their omni-channel approach to retail. And if used properly, it is a powerful brand-building tool and lead generator. Social media can help create an experiential space within the digital world […]

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Our latest eBook is hot off the presses! “The Shift in Shopping: Examining Today’s Retail Landscape” was written to thoroughly explore the current climate of the traditional retail market and the competing online market. This eBook identifies and inspects digital shopping trends, savvy solutions by bricks and mortars, and how shoppers are interacting between these […]

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Trend Spotting: Classroom Retail

We’ve said it before and we’ll say it again: Online retail is posing a problem for brick-and-mortars. According to a recent study conducted by the Centre for Retail Research, online sales in the US are forecast to grow 14.4 percent from $349.2 billion in 2015 to $399.5 billion in 2016 while sales store-based retailers continue […]

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We’re thrilled to announce our client, Stila Cosmetics, has created an industry buzz with its latest brand revamp incorporating our striking merchandising displays. In a June 6 WWD article, writer Allison Collins writes: “Seven years and a massive stockkeeping unit reconciliation later, the revamping of Stila is complete – and the golden gondolas that will […]

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Repetition Blindness

Repetition Blindness in Retail Displays

Have you ever walked into a store looking for a specific product, only to be confronted with row after row of brands in point of purchase displays with nearly identical shapes, sizes, and colors? If so, then you are already familiar with repetition blindness. It’s the blur that our subconscious produces when confronted with too […]

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Retail Display Psychology PDI

A major national retailer is set to open its doors promptly at 9:00 AM. Soon, a flood of consumers will come rushing through those aisles only to be faced with a multitude of decisions. They’ll make choices based on price, looks, past experience, reviews and a myriad of other factors. The research, the development, the […]

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