Top 4 Most Wearable Makeup Trends for Spring 2017

There are two distinct looks we’re seeing for makeup for Spring 2017. The first is minimal—bare and beautiful—and the other is colorful and fun. While the two are very different, they are both wearable, day or night. Let’s take a look at the top four beauty trends of Spring 2017 that make up these two […]

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Today’s beauty industry is roaring, projected to grow from $46.2 billion in 2015 to $51.8 billion by 2020, according to Mintel. But, what’s causing this steady growth and how is the industry fueling it further? Our latest eBook “Buying Beauty: Influencers, Trends, & Predictions in the Business of Looking Good” addresses this question and has […]

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Top 4 Winter Makeup Trends of 2016-2017

Winter is well on its way and so are its makeup trends. From this season’s statement lip(s) and experimental liner to the tried and true natural you, we’ve got you covered for Winter 2016-2017’s top trends. Let’s take a look: Black is the New Black With deeply dark and daring mouths displayed at Rodarte, Marni, […]

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