Buying Beauty

Buying Beauty

Influencers, Trends, & Predictions in the Business of Looking Good

Our third and final eBook in our three-part series has just been released! It’s no secret to you that the beauty industry is booming. It’s projected to grow from $46.2 billion in 2015 to $51.8 billion by 2020, according to Mintel. And cosmetics make up a $13-billion piece of that pie.

So, the big questions are: What’s causing this steady growth and how is the industry fueling it further? The simple answer is: millennials.

“Buying Beauty: Influences, Trends, & Predictions in the Business of Looking Good” explores how millennials are influencing this billion-dollar industry and how we’re all adjusting to meet their demands. This eBook examines millennials’ shopping behaviors, purchases, and influencing factors. We also take a deeper dive into how that subsequently impacts the market trends and make our own predictions based on these findings.

We hope you enjoy the final eBook!

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