UD

Urban Decay Nabs 2 CEW Beauty Insider Awards

We are thrilled to share that our client, Urban Decay, is the recipient of two prestigious CEW (Cosmetic Executive Women) Beauty Insider Awards this year. Urban Decay’s Naked Smoky eyeshadow palette stole the show by taking the Most Buzzed-About and Best-Seller awards in the prestige category.

CEW is made up of more than 6,000 industry leaders and, according to WWD, the organization selected 212 finalists from more than 800 entries. Forty-three award winners were chosen across 37 categories by the CEW Board of Governors, along with a select group of beauty industry members. In most categories, awards were given to both mass market retailers, such as big box stores, and prestige destinations like department stores and boutiques.

Urban Decay’s Naked Smoky eyeshadow palette features a dozen sultry neutrals, including nine never-before-seen shades and three exclusives from past palettes that have UDers—as Urban Decay fans are affectionately known—going crazy. The palette also comes stocked with detailed tutorials.

Urban Decay products, including the coveted Naked Smoky, can be found at Sephora, Ulta, and select Macy’s department stores. And we’re just beside ourselves to have been a part of this creative process. Preferred Display, Inc. (PDI) engineered and developed the 4-bay Macy’s display that holds this wildly popular product!

Congratulations, Urban Decay, and we can’t wait to see what 2017 brings!