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8 Takeaways from the 2017 Beauty Marketing Trends Report

Women’s Marketing, the leading independent marketing services agency for high-growth brands, has released its 2017 Beauty Marketing Trends report. Offering deep insights into the latest consumer trends and analytics for the cosmetic industry, here’s what we learned: One signature product + stellar branding = success: Gone are the days of unwavering brand loyalty. Today’s consumers […]

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In December, L’Oréal Canada announced its partnership with dubdub, a Toronto-based tech company in the mobile space, with the goal of enhancing and accelerating its influencer marketing programs. Influencer marketing is a form of marketing where everyday people and celebrities share sponsored content through their social media platforms. Influencer marketing has proven to be an […]

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The Role of Social Media in Retail: Part II

Now that we’ve examined some successful methods of social networking in The Role of Social Media in Retail: Part I, we can begin to share best practices to ensure your digital marketing efforts are worthwhile. Here is a list of five tips to get your brand on track with social media. Determine how to connect: […]

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The Role of Social Media in Retail: Part 1

Social media’s influence extends far beyond showcasing sales and sharing new products. Today, most retailers are adopting social networking solutions as a viable avenue in their omni-channel approach to retail. And if used properly, it is a powerful brand-building tool and lead generator. Social media can help create an experiential space within the digital world […]

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