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8 Takeaways from the 2017 Beauty Marketing Trends Report

Women’s Marketing, the leading independent marketing services agency for high-growth brands, has released its 2017 Beauty Marketing Trends report. Offering deep insights into the latest consumer trends and analytics for the cosmetic industry, here’s what we learned: One signature product + stellar branding = success: Gone are the days of unwavering brand loyalty. Today’s consumers […]

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Today’s beauty industry is roaring, projected to grow from $46.2 billion in 2015 to $51.8 billion by 2020, according to Mintel. But, what’s causing this steady growth and how is the industry fueling it further? Our latest eBook “Buying Beauty: Influencers, Trends, & Predictions in the Business of Looking Good” addresses this question and has […]

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The Role of Social Media in Retail: Part II

Now that we’ve examined some successful methods of social networking in The Role of Social Media in Retail: Part I, we can begin to share best practices to ensure your digital marketing efforts are worthwhile. Here is a list of five tips to get your brand on track with social media. Determine how to connect: […]

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The Role of Social Media in Retail: Part 1

Social media’s influence extends far beyond showcasing sales and sharing new products. Today, most retailers are adopting social networking solutions as a viable avenue in their omni-channel approach to retail. And if used properly, it is a powerful brand-building tool and lead generator. Social media can help create an experiential space within the digital world […]

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