Estee Lauder cosmetic display.

Estée Lauder Welcomes Two Senior Vice Presidents

Here’s the scoop on the latest visual merchandising and consumer marketing news for the cosmetic industry: Estée Lauder welcomed two executives to its flagship Estée Lauder brand this quarter. Marie Han Silloway was appointed to senior vice president, global consumer marketing, and Matthew Parr was named senior vice president, global creative director. In a newly […]

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8 Takeaways from the 2017 Beauty Marketing Trends Report

Women’s Marketing, the leading independent marketing services agency for high-growth brands, has released its 2017 Beauty Marketing Trends report. Offering deep insights into the latest consumer trends and analytics for the cosmetic industry, here’s what we learned: One signature product + stellar branding = success: Gone are the days of unwavering brand loyalty. Today’s consumers […]

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In December, L’Oréal Canada announced its partnership with dubdub, a Toronto-based tech company in the mobile space, with the goal of enhancing and accelerating its influencer marketing programs. Influencer marketing is a form of marketing where everyday people and celebrities share sponsored content through their social media platforms. Influencer marketing has proven to be an […]

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Top 4 Most Wearable Makeup Trends for Spring 2017

There are two distinct looks we’re seeing for makeup for Spring 2017. The first is minimal—bare and beautiful—and the other is colorful and fun. While the two are very different, they are both wearable, day or night. Let’s take a look at the top four beauty trends of Spring 2017 that make up these two […]

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Today’s beauty industry is roaring, projected to grow from $46.2 billion in 2015 to $51.8 billion by 2020, according to Mintel. But, what’s causing this steady growth and how is the industry fueling it further? Our latest eBook “Buying Beauty: Influencers, Trends, & Predictions in the Business of Looking Good” addresses this question and has […]

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Top 4 Winter Makeup Trends of 2016-2017

Winter is well on its way and so are its makeup trends. From this season’s statement lip(s) and experimental liner to the tried and true natural you, we’ve got you covered for Winter 2016-2017’s top trends. Let’s take a look: Black is the New Black With deeply dark and daring mouths displayed at Rodarte, Marni, […]

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