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In December, L’Oréal Canada announced its partnership with dubdub, a Toronto-based tech company in the mobile space, with the goal of enhancing and accelerating its influencer marketing programs. Influencer marketing is a form of marketing where everyday people and celebrities share sponsored content through their social media platforms. Influencer marketing has proven to be an […]

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Top 4 Most Wearable Makeup Trends for Spring 2017

There are two distinct looks we’re seeing for makeup for Spring 2017. The first is minimal—bare and beautiful—and the other is colorful and fun. While the two are very different, they are both wearable, day or night. Let’s take a look at the top four beauty trends of Spring 2017 that make up these two […]

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