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Retail Trends: The Pop-Up Shop

In 1999, Los Angeles-based apparel company Vacant brought the Japanese-inspired concept of the pop-up shop to America. They operated stores that moved every few weeks to new dynamic locations. Their success prompted Japanese fashion label Comme des Garçons to respond in force, opening multiple locations from 2004-2009, all open for under a year. These stores […]

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engagement

A 2014 mass merchant shopper engagement study by leading in-store marketing association Point of Purchase Advertising International (POPAI), concluded that 82% of mass merchant purchase decisions are made in-store. For retailers and product manufacturers, that means that merchandise displays play a huge role in influencing buyer behavior. A few more factors the POPAI study revealed […]

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